About Us

Meet the House of Bikes Team

ALEX LICULESCU

Founder & CEO

Favorite e-bike:
Aventon Ramblas

My background in motorsports and racing evolved into a passion for motorcycles, mountain biking, and eventually e-bikes. Years of riding across trails, gravel, and fat-bike routes shaped my perspective on what great cycling should feel like — and inspired me to found House of Bikes to help others discover the lifestyle that has been transformational for me.

Combining a business education with my love for cycling was a natural progression. I’m driven to build an outstanding work environment for our team so we can deliver on our commitment to offer you a best-in-class e-bike experience — exceptional products, expert guidance, and a welcoming space for riders at every stage of their journey.

MARY KAIROUZ

Customer Experience Manager

Favorite e-bike:
Nireeka Revenant

I’ve always been drawn to speed, competition, and the thrill of pushing limits. What started with ATVs and local racing evolved into a love for biking—the freedom, the connection to the terrain, and the pure fun of being on two wheels hooked me instantly. While pursuing a Commerce degree with a concentration in Accounting, I’ve found a way to bring that same focus and drive into the business side of cycling.

I love helping riders discover the joy of e-biking and contributing to a community that shares the excitement and freedom the sport brings. At House of Bikes, I’m passionate about helping riders feel confident, supported, and excited throughout their e-bike journey — from their first visit and test ride, through the first 500 km, and beyond.

OMAR NASRALLAH

Director of Technical Services

Favorite e-bike:
Aventon Aventure M

Mountain biking is a core part of my life — the challenge, progression, and thrill of the trail fuel everything I do. I ride XC, enduro, and downhill, always pushing to improve my skills while enjoying nature's trails. The Ottawa–Gatineau network — from Gatineau Park to Camp Fortune and Mont-Ste-Marie — has shaped my riding and connection to the cycling community.

At House of Bikes, I lead e-bike assembly, maintenance, and technical services, ensuring every bike is built, tuned and serviced to the highest standard. I’m passionate about helping riders choose the right e-bike, refine their setup, and feel confident on any ride. Being part of a team committed to utmost quality makes every day meaningful.

COOKIE

Chief Happiness Officer

Favorite e-bike:
Aventons with yummy tires

I am a Cocker Spaniel puppy and the in-house source of joy, entertainment, and workplace distractions. I take my duties seriously: greeting customers, testing the durability of shoelaces (especially Alex’s), and inspecting e-bike tires for “flavor and chew value.” After a few minutes of love or a challenging treat puzzle, I power down to recharge my battery so I can wake up ready for peak canine performance!

I bring laughter, warmth, and a whole lot of personality to the showroom — no assembly required. I am still learning, currently taking Training 101: Puppy Manners. If you prefer space or would like me to take a quick break, just let the team know — they're happy to accommodate.